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What Is On-Page SEO? How to Do On-Page Optimization in 2025

This is the practice of overusing keywords to aid higher ranking in SERPs. Using specific keywords where possible as well as synonyms and phrasing alternatives that are semantically the same can optimize your pages while keeping text fluid and natural. That’ll keep pages readable for visitors and avoid search engine penalties from overusing keywords. Internal linking is the practice of adding links to navigate from one page to another within your site. This is helpful from a UX perspective as it helps visitors to move from one relevant page to another and keeps them browsing your site for longer. In a comprehensive analysis of over 900 million blog posts conducted by BuzzSumo, a striking trend was observed.

off-page seo

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off-page seo

Whether searchers are using traditional search engines or AI-powered answer engines, on-page SEO best practices can improve your rankings and online visibility. After all, pages ranking well in search results appear more often in AI Overviews. Examples of on-site SEO efforts are creating and optimizing content according to search intent and streamlining your site navigation.

off-page seo

What is a Website SEO Checker?

  • Digital PR is inherently linked to off-page SEO, as it helps boost the visibility of a website in search engine results.
  • You might think that big brands have no time for small business owners.
  • So, social media promotion is one of the best ways of driving traffic to the website.
  • To help you out, we have already compiled a detailed SEO Checklist that you can use to improve your authority, build backlinks, and rank for any keyword.

For example, the news section of SearchEngineJournal gains a lot of traffic and popularity by publishing PR and the latest updates from the marketing/SEO world. Creating buzz-worthy content is an off-page SEO technique that can thrust your brand into the spotlight. In addition to Google’s own listings, partner with other review platforms based on your industry, such as Trustpilot, G2, and others. But it’s not just about garnering reviews; it’s also about engaging with them. Responding to positive or negative feedback shows that you value customer input and are committed to maintaining high service BHS Links standards. However, to simplify the process, you can use AIOSEO’s local SEO feature.

off-page seo

off-page seo

That’s because that page is in the menu and everything on my site links to it, so one link from that page is worth 50 backlinks from other blog posts on my site. And it’s also my money page, so it makes no sense for me to be linking from it. Speaking of link exchanges, it’s a practice where you trade links with other websites. In other words, they place a link to your site on their page and, in return you place a link to their site on your page.

A website with high domain authority (DA) and quality backlinks is more likely to appear in search engine results for relevant queries. Search Atlas SEO Software Platform serves as a comprehensive off-page SEO tool. Search Atlas enhances off-page optimization with AI-driven automation for link building, content marketing, local SEO, brand building, and brand mentions.

off-page seo

After this, you’ll need to scroll down and select “Highlight Unlinked Mentions” from the filters menu. You also get some basic insights, like the number of monthly visits and overall rank within the website’s category, which you can use to determine a site’s authority and potential. When you enable it, you’ll see a window with color-coded links of different types, as well as link attributes that help you review link structures easily. Metadata—Each page should have a meta title and meta description that concisely and accurately represents its content.

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