Use this SEO checklist to improve your website’s search engine rankings. This will help determine which subtopics you’ll create content around. If you want to improve your search engine rankings in 2025, you need to get backlinks.
This short snippet of a post has a bullet list (which helps for scanning and to break up text), a custom graphic, and a formatted quote. It’s not hard to imagine they use some form of dwell time and bounce rate too. But when you target “new” terms, you’re naturally competing with fewer people. Free tools are another type of linkable asset we’ve employed at Backlinko. Finally, add a snippet of content to your page that’s designed to fit inside that featured snippet box. But you can optimize your new and existing content fairly quickly to improve your chances of getting featured snippets.
Note that you may need a web developer or SEO specialist to help you with technical tasks. Many of the other good SEO practices in this guide are good for UX, too. You can typically add alt text via your word processor or website editor. First, resize and compress your image files so they’re as small as they can reasonably be to reduce load times. Image optimization is a best practice for SEO because it makes your website faster, more accessible, and easier to understand. Many website platforms (like WordPress and Wix) generate an XML sitemap automatically.
How to run Lighthouse on Chrome Developer Tools:
Recognizing and catering to the search intent behind target keywords is fundamental to connecting with your audience and enhancing your website’s visibility and relevance. Search intent refers to the reason why someone conducts a specific search. Understanding this intent can significantly impact your content strategy, keyword selection, and ultimately, your SEO success. Schema markup, also known as structured data, is a powerful SEO tool that helps search engines understand the content of your website more effectively.
Use GSC reports and tools to monitor and optimize your site’s performance in Google Search. This guide explores six free Google SEO tools and explains how you can use them to increase visibility in Google Search. This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device. So how does Google determine which pages to surface in the search engine results page (SERP) for any given query? Once you’ve got everything in place, it’s time to expand your influence by earning attention and links from other sites and influencers.
The Importance of CR and CTR in SEO
People are likely searching for what you do, and you can attract customers by ranking for those terms. But you’re unlikely to rank without effort, as others are trying to do the same. So while it makes sense to implement these “low-hanging fruit” tactics to improve SEO rankings, they’re no replacement for a long-term SEO strategy. This will show you the websites linking to one or more of your competitors’ homepages, but not to yours.
In general, you likely want to wait a few weeks to assess whether your work had beneficial effects in Google Search results. Find an SEO specialist passionate about their work and genuinely interested in helping your business succeed. With these qualities in mind, you can find an SEO specialist to help your business thrive online.
- I define an SEO tool as any software you can use to improve some aspect of a search engine optimization campaign.
- While this guide will show you how to implement on-page SEO (most of which you can do without expensive tools), Semrush’s On Page SEO Checker can provide actionable insights in minutes.
- An SEO specialist can do that by performing an audit of your website.
- Learn how to connect search, AI, and PPC into one unstoppable strategy.
- Look through the list to find sites that are niche and local directories.
And this brings us to one of the most powerful ranking factors. To drive organic BHS Links traffic, your content needs to be created specifically for topics that people actually search for. Otherwise, no one will be able to find your page on Google’s search result pages (SERPs), and you won’t get any organic traffic. Keyword Research is important in SEO as it helps to target which keyword suits best according to the user query.
Content Creation for TikTok, YouTube, Instagram, Facebook
The good news is that these features are often bundled into a research tool subscription. You can also rely on Google Analytics, a free tool that monitors your site’s traffic. If you want effective content, it’ll need to come from an experienced content creation specialist. Experienced specialists can charge anywhere from 20 cents to $2 a word, which equals out to $200 to $2,000 for a 1,000-word landing page. Generally, most service providers offer all of these costs baked into a package deal—meaning you’ll only pay a set monthly or hourly fee without seeing each itemized product.
It doesn’t take much work, and it’s one of the best ways to build quality links. If they don’t have an internal link to the page you identified in Organic Research, be sure to add it where it makes sense. To quickly find pages that could benefit from getting more links, start by entering your domain into our Organic Research tool and clicking the “Positions” tab.