Aim for specific, long-tail keywords until you’re ready to tackle the SEO Anomaly more general ones. Local citations are mentions of your business and its contact information around the web. Google uses them to verify your business details, so having various citations can boost your website’s domain authority. As the best-ranking piece, this would be your main competitor, so you’d want to examine its backlink profile.
The more outgoing links a page has, the less PageRank every individual page is able to pass along, diluting the value of all links. Finally, take into consideration whether that specific website has linked to you in the past. The higher the Domain Authority/Domain Rating of the website that’s linking to you, the more “weight” that link has. And the more people know about your brand, the more likely they are to buy from you and leave a review, which, again, may help some other people make a buying decision in your favor.
JetRank’s Proven Results Through Off-Page SEO
- The goal is to make your site appear more authoritative, relevant, and credible to search engines by securing links and mentions from external websites and sources.
- As long as you use your keyword naturally a few times, you’re good.
- When customers leave reviews that include these keywords, it can improve your business’s chances of appearing in relevant search results.
- It’s important to note that while they’re intrinsically linked with off-page SEO, we’re not just talking about backlinks.
- That means intent-aligned, full-funnel content with optimized title tags, meta descriptions and URLs.
Explore opportunities to collaborate with other businesses and industry influencers. This can expose your brand to a broader audience and potentially lead to valuable inbound links. The more quality links you have, the higher your website’s authority becomes. You can use content syndication to increase the reach of your best-performing blog posts. High-quality content is more likely to be shared and linked to by other websites.
How To Optimize For Off-Page SEO
But it can still help to build brand authority and attract backlinks. The goal is to make your site appear more authoritative, relevant, and credible to search engines by securing links and mentions from external websites and sources. According to Whitespark (2020), who also surveyed a group of SEO experts to find out which ranking factors contributed the most to local SEO, off-page accounted for over 50% of total rankings too. Of that over 50%, backlinks represented 15% of total rankings for Local Pack results and 31% of total rankings for local organic results. Even though these don’t hold nearly as much “power” as proper backlinks, social signals play their role in determining your page’s search engine ranking.
The Off-Page SEO Ranking Factors Everyone Should Know
Off-page search engine optimization (SEO) efforts are reputation-building activities that result in quality backlinks leading to your site and gaining trust from more online users. SEO, or Search Engine Optimization, is a digital marketing strategy aimed at improving your website’s visibility on search engines like Google. By optimizing your site for search engine algorithms, you can attract more organic traffic, enhance user experience, and build credibility. Off-page SEO refers to the methods used to increase a website’s position in the search engine results pages (SERPs).
